How to Employ the Concept of Future in E-com Strategies
Current e-com strategies demonstrate considerable change of vision that illustrates the paradigm shift which transpires in the world nowadays. It is also interesting to observe how more and more values and priorities become preferred globally – and transform into shared values. Based on that, one may say that the world wins in mutual comprehension and vision – and, thus, it is a solid background for future cooperation, integration and interaction. E-com reflects all these processes and evolves accordingly.
There are several vital patterns that have been integrated in e-com strategies already and are expected to remain a crucial part of them in the future, namely: easy interaction which is a sign of respect and gratitude to your customers; ‘socialization’ during the process of selling, which is as well quite a popular pattern, yet it lacks smooth approach, comprehensive methods, and holistic basis in many cases – and, therefore, may be called partially successful; making customers’ experience online as similar to its offline equivalent as possible in terms of comfort.
Now, it is time to present you with several aspects of the concept of future that can be applied to your e-com strategy effectively, and the time to start is now.
the future is all about free choice. Hence, assist your customers in selecting the item which is just right for them. It can start with advanced filtering, relevant tips and end up at additional consulting, if need be. Customers do not want to spend lots of time in brick-and-mortar stores, so they come to you, and it is your turn to complete the part of the deal: to save their time and to give better results. Once it is done, they are yours forever (or until a smarter and more advanced rival wins their hearts and wallets).
the novel and the better are the new black in the future. Therefore, e-com strategy should employ novelty as major spices to the main dish. Yet, novelty should be either conceptual, or visual, or positional – if not functional, so that the customers do not feel manipulated or cheated. Along with such, every new item should be highlighted so that the customers have scarce chances to miss it in the flows of products of e-com abundant universe.
Diversity is another key to efficiency in e-com in the future. Diversity refers not only to options in loyalty programs, discounts and product ranges, but also to payment options and linguistic comprehension. The latter implies that one is expected to provide translation of the texts on their web site or profile in case their target audience is bilingual or speaks several languages due to its width.
The future is one step ahead of us, so make sure you are aware. More useful stuff coming up soon, stay tuned.