First releases don’t need to be perfect.

One of the biggest myths in eCommerce? That your website needs to launch with every feature in place.

As a business owner, you want Big Bang delivery – a website that impresses, converts, and has everything your customer might need. But the more you try to build in from the start, the higher the chance things break under their own weight.

It doesn’t have to be all or nothing. The goal of the first launch is simple:

a stable store → that works smoothly → so customers can buy → and revenue starts flowing.

Once it’s live, everything else can follow:

– extra features – UX improvements – design upgrades – marketing tools and automation – even full redesigns later on

First releases don’t need to be perfect. They just need to work – and leave room to grow.

What features did you consider critical for your website – but chose to postpone?