300+ luxury fashion brands under one roof
HELEN MARLEN is a prestigious luxury retailer boasting a portfolio of 300+ fashion brands, such as Gucci, Burberry and Loro Piana.
A custom platform that needed to scale
HELEN MARLEN operated on a custom Magento platform catering to an extensive list of fashion brands. Key challenges:
- The need for scalability.
- Customization for each brand.
- Improving transparency and predictability while reducing technical debt.
Thorough code review
Conducted an in-depth code review to identify areas for improvement, optimization and elimination of technical debt.
Technology uplift for backend and frontend
Executed a technology uplift to enhance the performance and capabilities of both the backend and frontend of the platform.
PHP version upgrade
Transferred all existing projects to the latest version of PHP, ensuring compatibility with modern technologies and security standards.
Continuous delivery process
Implemented a continuous delivery process to streamline development workflows, ensuring faster and more reliable releases.
Communication and project management
Optimized communication channels and project management processes for efficient collaboration and execution.
Successful migration to Magento 2
Migrated from a self-written system to Magento and then to Magento 2, ensuring a modern and scalable foundation for future growth.
Large-scale data import
Successfully imported 500,000 goods and 10,000 clients into the upgraded platform.
CRM integration and ERP development
Integrated customer relationship management (CRM) systems and developed enterprise resource planning (ERP) solutions for streamlined operations.
iOS mobile application
Developed an iOS mobile application to enhance the customer shopping experience.
Loyalty program
Implemented and connected a loyalty program to drive customer retention and engagement.
Marketplace collaboration
Collaborated with external suppliers to create a marketplace, expanding the product offering.
Apple Pay integration
Integrated Apple Pay seamlessly into the platform for convenient and secure transactions.
Backend optimization
Achieved a threefold efficiency increase through backend optimization.
Want results like these?
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