Fragrance purchases turned into olfactory emotions
Aromateque, a modern and conceptual perfumery and cosmetics retailer, has grown into a large network that redefines the beauty industry. More than a collection of stores, it offers a personalized shopping experience, selling luxury brands like Yves Saint Laurent, Byredo, Jo Malone London, KILIAN PARIS, Sisley and EX NIHILO.
A digital presence that lagged behind the brand
Aromateque sought to elevate its digital presence to reflect the sophistication and uniqueness of its luxury offerings. Key challenges:
- Slow website performance hindering the user experience.
- The need for a modern design that resonated with their premium brand identity.
- A growing mobile customer base requiring an intuitive app and responsive design.
App development & website redesign
Designed a sleek, intuitive app and revamped the website, combining functionality and aesthetics inspired by globally renowned luxury brands.
Performance boost
Increased website speed by 3×, ensuring a faster, seamless browsing experience — critical for retaining and engaging customers.
SEO optimization
Integrated technical requirements from the SEO team, increasing visibility in search engines and attracting more organic traffic.
Doubled sales
A 100% increase in the average number of sales, solidifying Aromateque’s position as a leader in beauty retail.
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