Aromateque, a modern and conceptual perfumery and cosmetics retailer, has grown into a large network that redefines the beauty industry. More than just a collection of stores, Aromateque offers a personalized shopping experience, selling luxury brands like Yves Saint Laurent, Byredo, Jo Malone London, KILIAN PARIS, Sisley, and EX NIHILO, and turning fragrance and cosmetics purchases into olfactory emotions.
Client's Initial Situation:
Aromateque sought to elevate its digital presence to reflect the sophistication and uniqueness of its luxury offerings. Key challenges included:
Designed a sleek and intuitive app and revamped the website, combining functionality and aesthetics inspired by globally renowned luxury brands like Dior.
Increased website speed by 3x, ensuring a faster and more seamless browsing experience, critical for retaining and engaging customers.
Integrated technical requirements from the SEO team, driving increased visibility in search engines and attracting more organic traffic.
Delivered a 100% increase in the average number of sales, solidifying Aromateque’s position as a leader in the beauty retail sector.
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